Archive for February, 2008

Social Media Savvy Students - Converseon wants YOU

If you are a student with a passion for the potential of social media, Converseon has an exciting cb-wants-you-posters-copy.jpgopportunity for you: Learn and work at the cutting edge of digital innovation - through a summer internship in our New York City headquarters.

Converseon summer interns will provide social media strategy support across a variety of clients in a very hands-on role. You will gain specific experience listening and monitoring online conversation, brainstorming and assisting social media strategies, and immersing yourself in new technologies/platforms. The role will be an ideal learning experience as you’ll have the opportunity to work very closely with our award-winning team and learn from close contact with recognized industry leaders.

You are:

• Eager to make the most of your internship opportunity by demonstrating your enthusiasm as a self-starter, contributing valuable insights and ideas and doing the extras to extend your role
• Smart, enthusiastic about social media and participating already through social blogs, podcasts, social networks etc.
• A senior (juniors may still apply) in PR, marketing, media, advertising, e-commerce, journalism, design, film or another discipline, with a wide variety of experience and skills
• You do not need to be currently based in New York, but you need to be able to make the move here for the summer

Details:

• It’s a 3-month summer internship with flexible start and end dates
• You may receive college credit, depending on your program’s requirements (read: we’re happy to sign the paperwork)
• Your role will be to provide social media strategy support (very hands on); your experience will be what you make it - the harder you work, the more you get to do
• You will be paid a small stipend; but remember NYC is an expensive city, and you’ll need to take into account the feasibility of living here for a summer when applying.

Application process:

• Submit your resume and a brief cover letter to Christin Eubanks (hr [at] converseon.com)
• Your cover letter should include a brief introduction and links to any online content that demonstrates your proficiency and participation in social media
• Applications will be accepted immediately, and we will begin considering applicants from March 14
• We will supply more information about the position, answer any questions and share our selection deadlines as you express interest
• Show your enthusiasm by subscribing to this blog, following Converseon on Twitter and interacting with our company in a variety of social media spaces
• Converseon will respond to all applicants and contact stand-out candidates for interviews and more information

If you have any further questions please send us an email or leave a comment below. We look forward to meeting you!

Posted on Feb. 27th 2008 12:12 PM | by Christin Eubanks | in Converseon News, Internships | 1 Comment »

Jamie Birch awarded Affiliate Manager Certification

We’re thrilled to announce that our own Jamie Birch has been awarded an Honorary Affiliate Manager Certification by Affiliate Classroom. Jamie is our Director of Affiliate Relations and leads our affiliate marketing group that provides performance-based marketing solutions for clients including Hilton Hotels, Mikasa, and Edmund Scientifics.

One of only 14 affiliate industry candidates to receive the award, Jamie was picked by an advisory board of affiliate industry personalities. Affiliate managers wear many hats - they are internet marketers with a broad range of skills, often including sales and customer service, web development, analysis and reporting, project management, and creative and promotional smarts. We certainly agree with Affiliate Classroom that Jamie and the others nominated “really exemplified the meaning of a professional affiliate manager.”

Affiliate Classroom has posted a nice video about the five most recent honorees, including Jamie. Congratulations, Jamie! We’re very proud of you.

Posted on Feb. 21st 2008 3:01 PM | by Stephanie Schwab | in Affiliate Marketing, Converseon News | No Comments »

Converseon at Affiliate Summit West 2008

Last week Converseon announced the “Where in the Summit is Converseon” social media scavenger hunt at the Affiliate Summit West 2008  in Las Vegas Nevada taking place February 24-26. The Affiliate Summit is the most premier conference for the affiliate industry and Converseon will be sending the entire affiliate team to the event. It is an incredible opportunity to meet with new partners across industries, and this year is no different.

We wanted to have a bit more fun this time around and add a unique twist to the standard networking events, making the experience more memorable and interactive for all our affiliates and partners, offering prizes for using Flickr and Twitter in a social media scavenger hunt. The attendees are given clues to solve and must find Converseon team members (Jamie, Stephen, Robin, Harmony and Stephanie) at various locations during the Affiliate Summit to win points towards our prize packages. To gain points participants take a photo with us and upload it to our Affiliate Summit Flickr account, It’s pretty simple but should be lots of fun.

Here are some sample clues:
• How can you go to Las Vegas without seeing ”The King”? 10 points if you get a picture with any Converseon team member with The King, and another 20 points if you are able to get the entire Converseon team and you posing with his eminence. And 25 points more if you’re wearing Blue Suede Shoes in the picture.
• There’s only one way to get around the strip, but don’t get derailed. Catch a picture of any Converseon team member and you on Vegas’ mass transit system and get 15 points.
• Going once, going twice – SOLD! 10 points for a picture with any Converseon team member at this Summit event on Monday at 3 pm.

We’ll also be offering additional prizes through our Twitter account such as coffee mugs or a free lunch with the team. The points will be calculated and totaled at the end of the game. We will post the final winner on the “Where in the Summit is Converseon?” website by March 3, 2008. Prizes from Converseon clients Edmund Scientifics, Relax the Back, MyWinesDirect, Get Organized and Mikasa will be shipped the following week.

Posted on Feb. 13th 2008 10:47 AM | by admin | in Affiliate Marketing, Converseon Admin, Events | No Comments »

Social Media Measurement and Monitoring Report

Today Aberdeen Group released its Social Media Measurement and Monitoring Report.

As a leading company providing social media monitoring and measurement services Converseon agreed to help sponsor the report earlier this year to help educate the industry. To find out more about our Conversation Mining and eResponder social media monitoring technology, visit our site here. We will be providing a review of the research in the coming days; however, on an initial glance it appears to have some interesting findings, such as:

  • It found that Best-in-Class organizations are over 680% more likely than Laggards to improve their ability to predict customer behavior through the use of social media monitoring and analysis tools.
  • Best-in-Class companies are nurturing technology implementation with key organizational processes and capabilities, such as a formalized process for monitoring consumer-generated content (65%), dedicated personnel devoted to social media monitoring (52%), and an “early warning system” for detecting potential threats to the brand (42%).
  • As a result of strong organizational support, Best-in-Class companies are 5 times more likely than Laggards to be “extremely satisfied” with the number of actionable insights derived from social media monitoring and analysis.

The report is an important contribution to other research of the industry that has been growing, including Peter Kim’s industry report (The Forrester Wave™: Brand Monitoring, Q3 2006) and Nathan Gilliat’s comprehensive Guide to Social Media Analysis.

Access to the report is free until March 31 (just requires a registration) and please click here to download your copy.

We hope you find it interesting and of use and look forward to feedback.

Posted on Feb. 5th 2008 8:39 PM | by Rob Key | in Converseon News, Measurement, Monitoring, Public Relations, SERMA, Social Media, Word-of-Mouth | 2 Comments »