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Archive for: February, 2008

Last week Converseon announced the “Where in the Summit is Converseon” social media scavenger hunt at the Affiliate Summit West 2008  in Las Vegas Nevada taking place February 24-26. The Affiliate Summit is the most premier conference for the affiliate industry and Converseon will be sending the entire affiliate team to the event. It is an incredible opportunity to meet with new partners across industries, and this year is no different.

We wanted to have a bit more fun this time around and add a unique twist to the standard networking events, making the experience more memorable and interactive for all our affiliates and partners, offering prizes for using Flickr and Twitter in a social media scavenger hunt. The attendees are given clues to solve and must find Converseon team members (Jamie, Stephen, Robin, Harmony and Stephanie) at various locations during the Affiliate Summit to win points towards our prize packages. To gain points participants take a photo with us and upload it to our Affiliate Summit Flickr account, It’s pretty simple but should be lots of fun.

Here are some sample clues:
• How can you go to Las Vegas without seeing ”The King”? 10 points if you get a picture with any Converseon team member with The King, and another 20 points if you are able to get the entire Converseon team and you posing with his eminence. And 25 points more if you’re wearing Blue Suede Shoes in the picture.
• There’s only one way to get around the strip, but don’t get derailed. Catch a picture of any Converseon team member and you on Vegas’ mass transit system and get 15 points.
• Going once, going twice – SOLD! 10 points for a picture with any Converseon team member at this Summit event on Monday at 3 pm.

We’ll also be offering additional prizes through our Twitter account such as coffee mugs or a free lunch with the team. The points will be calculated and totaled at the end of the game. We will post the final winner on the “Where in the Summit is Converseon?” website by March 3, 2008. Prizes from Converseon clients Edmund Scientifics, Relax the Back, MyWinesDirect, Get Organized and Mikasa will be shipped the following week.

Today Aberdeen Group released its Social Media Measurement and Monitoring Report.

As a leading company providing social media monitoring and measurement services Converseon agreed to help sponsor the report earlier this year to help educate the industry. To find out more about our Conversation Mining and eResponder social media monitoring technology, visit our site here. We will be providing a review of the research in the coming days; however, on an initial glance it appears to have some interesting findings, such as:

  • It found that Best-in-Class organizations are over 680% more likely than Laggards to improve their ability to predict customer behavior through the use of social media monitoring and analysis tools.
  • Best-in-Class companies are nurturing technology implementation with key organizational processes and capabilities, such as a formalized process for monitoring consumer-generated content (65%), dedicated personnel devoted to social media monitoring (52%), and an “early warning system” for detecting potential threats to the brand (42%).
  • As a result of strong organizational support, Best-in-Class companies are 5 times more likely than Laggards to be “extremely satisfied” with the number of actionable insights derived from social media monitoring and analysis.

The report is an important contribution to other research of the industry that has been growing, including Peter Kim’s industry report (The Forrester Wave™: Brand Monitoring, Q3 2006) and Nathan Gilliat’s comprehensive Guide to Social Media Analysis.

Access to the report is free until March 31 (just requires a registration) and please click here to download your copy.

We hope you find it interesting and of use and look forward to feedback.