There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco‘s PR manager Lindsay Lebresco joined Twitter, and over a few days since I’ve witnessed a bunch of positive results.
These are not designed as a case study on why Twitter = ROI. However, they do point to the type of benefits you can find by investing in the community (a common theme in the social media world).
Twitter For Pitching Conversing
Shortly before our recent Graco Get-Together in DC I made sure I was following all the bloggers I’d be meeting at the event. The conversation below (and that’s what it was, a conversation – not a pitch), led to the first blog post pointing to the new Graco blog.
Devra Hi Paull, Oooh Graco! You would have had me at “Pack N Play” LOVED that when my kids were little! Mamma Loves is tops tho! 09:48 AM January 06, 2008
Devra What a riot! Aviva and I both used Pack N Plays extensively. We had them traveling all over the world! We should write up a birthday post! 06:31 PM January 06, 2008
paullyoung That would be great to see, we’d link back too. You could be the first blog linking to us as well (though I imagine a few will after Mon) 06:58 PM January 06, 2008
Devra Okay, then we’ll put up a post tonight! That would be great. I’ll see if we can dig up some pics of our kids in the pack n plays. Fun! 07:04 PM January 06, 2008
paullyoung Cool! John (the author) & the rest of the Graco blog team will be super happy to see it! They’re very attached to the Pack N Play 07:06 PM January 06, 2008
Devra As are Aviva and me. I guess you could call us “Pack N Playmates” Seriously, we’d love to put our hat in the ring to be spokespersons! 07:08 PM January 06, 2008
Twitter to Build a Knowledge Network
Lindsay was live tweeting from the celeb packed ‘Boom Boom Room‘ over the weekend. Here, she was able to rely on her Twitter network to get her ahead when the uber Urbanmama sent her through a detailed ‘cheat sheet’ on how to get the most out of the celeb derby (I think this is in Urbanmama’s nature though – she’s also promised me a list of Brooklyn’s top date spots )
urbanmama Hey Lindsay, what is your email? Do you have a PDA where you can access links? I sent info on many of the people who had confirmed to visit. 11:48 AM January 11, 2008
urbanmama Lindsay, I forwarded you my little stars primer, but only for those who had confirmed before the sisters left. There are tons more now! 12:30 PM January 11, 2008
Twitter as a Beta Tester
This tweet from Kristen meant that we fixed an important broken link (in minutes) outside of office hours:
There endeth the most visible Graco bonuses – but these little examples are secondary to the friendship and relationships developed. Here’s a couple more work examples I’ve had in the same time period:
Twitter to Recruit
The tweet below was for a freelance project and led to a bunch of informed recommendations in minutes. Much easier than finding an unknown through the standard channels.
Twitter as a Crisis Warning System
On the same day we saw the above results, we also got a first warning – way ahead of time – about a potential issue involving a 5 star brand we work with. Follow the right people and you’ll be in the know ahead of time.
I know none of this is particularly groundbreaking, but the fact it all occurred in such a short time frame really brought home to me just how much Twitter is enhancing my work. Can you share a Twitter example? No matter how big or small, I’d like to hear it below.
[cross posted on Paull's personal blog Young PR]