Complimentary Forrester Report on Listening Platforms
Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]
Learn MoreExamples of Twitter Providing Business Benefit
Posted on January 17th, 2008 by Paull Young in Blogging, Public Relations, Social Networks, Twitter, Word-of-Mouth
Tweet There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco‘s PR manager Lindsay Lebresco joined Twitter, and over a few days [...]