Social Media is Mainstream Media

Life imitates Art – and the mainstream media imitates social media, as evidenced by The Simpsons parodying Noah Kalina’s photo-a-day YouTube phenomenon.

Here’s is Noah’s video – a masterpiece with over 7 million views, 32 thousand comments and 44 thousand ‘favorites’:

And here is The Simpsons version – played out as Homer’s life flashing before his eyes:

More and more we are seeing the power of compelling social media content connecting with people in innovative ways. A simple idea, such as Noah’s, properly executed in social venues can move far beyond online boundaries to the very core of popular culture. As brands push to cut through the clutter of today’s fragmented media universe it’s important to consider the creative power of social media to not just support, but lead, integrated marketing campaigns.