As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007.
The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting our case study at the WOMMA Summit on November 14-15 in Las Vegas – but in the mean time you can learn from the great case studies hosted at the WOMMA site. In the meantime, we’re happy to be recognized like this:
“I was thrilled to see the caliber of work considered this year for the Wommie Awards, particularly when comparing them against last year’s submissions,” said Amanda Van Nuys, Vice President of Corporate Marketing at Organic, Inc. and Wommie Awards judge. “Collectively, the case studies clearly demonstrate how word of mouth marketing has grown up over the last few years as it transitions from its adolescence and into a more evolved and disciplined marketing practice.”
On To The Friday Links!
This week the Converseon team have had a mix of social networking and smart technology catch our eye. The content below has already sparked some deep thinking and conversation amongst our team, please share your thoughts in the comments below.
Photosynth Demonstration (RSS Readers, click through for video)
This technology is mind blowing. As they say: “Photosynth might utterly transform the way we manipulate and experience digital images”Consumer 3.0: New Trends in CGM
Pete Blackshaw gives a general overview of the current state of CGM marketing, including some links to good examples.
Mitch Joel shares some stats on Facebook from the Canadian Marketing Association conference:
1. The average Facebook user spends about twenty-one minutes plus per day at the online social network.
2. The average Facebook user visits four times per day.
3. Facebook is adding about three hundred and fifty thousand new users every day.
4. Just this morning Facebook surpassed fifty million worldwide community members.
5. Facebook’s size doubles every six months.
Facebook is expected to tap artificial intelligence to deliver ads to its 49 million members. This is a good real world example of the challenges that companies face in serving the right ads to the right people in real time.
Some great discussion here about Mike Moran’s new book “Do It Wrong Quickly: How The Web Changes the Old Marketing Rules”
A good analysis of what Google’s new OpenSocial can allow you to do to help share great content with your key audiences.