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Archive for: November, 2007

Thanks to Thanksgiving and the yearly mad rush for Black Friday we’ve got some catching up to do with the Friday Link List. We’ve got a diverse selection for your perusal this week. Or if you don’t feel like reading, just click through to Free Rice to see a simple yet powerful concept executed with aplomb online.

Coming Soon: A Small Move By Facebook With Big Implications

it’ll be interesting to see how this develops.  if applications start appearing in the indices, you better believe that EVERY programmer, marketer, and trend-follower will jump on the bandwagon, and start releasing new apps with fervor.

Attention? I Don’t Want Your Freakin’ Attention!

This imaginary conversation between consumer & ‘consumer relations’ cuts to the very core of why Converseon exists and what we’re trying to achieve each and every day.

I’m a Faux Social Media Expert: Hear Me Roar!

Canadian Colin McKay’s post highlights the roadblocks social media evangelists will face. To truly succeed with social media it is essential for companies (which really means the people within them) to embrace change and innovation. Say “Yes, how?” not “No, too hard.”

Digg: Hilarious ‘Don’t Give Up On Vista’ Ad From Apple

3,663 Diggs for an Apple commercial indicates how consumer evangelists can spread your message widely online – if you provide them with compelling content.

Categories: Search, SEO, SEM

The following post refers to a Veterans Day screening coming up tomorrow, November 11 for Converseon client Smithsonian Channel.

To help mark Veterans Day the Smithsonian Channel is airing a special block of programming ‘America’s War Stories‘ – highlighted by a new documentary ‘Remembering Vietnam: The Wall at 25‘.

Jan Scruggs, the founder of the Vietnam Veterans Memorial Fund, calls the documentary ‘the best documentary film about the wall I’ve ever seen’. It will go to air on Direct TV at 8pm EST/PST Sunday November 11, but can also be watched online via a live streaming at the Smithsonian Channel website at 9pm EST / 6pm PST Sunday November 11.

I’ve seen the program and found it beautiful and moving. Here is a sample of the online conversation we have seen amongst bloggers we have shared the documentary with to help promote its launch:

From the superb milblog Mudville Gazette

This looks to be an excellent program you don’t want to miss.

We Will Never Forget!

A local DC blogger attended the launch screening on Thursday and wrote a beautiful post about how much the documentary moved them:

The documentary I saw yesterday was about the Vietnam Wall, and it was produced by the Smithsonian Channel on the occasion of the Wall’s 25th anniversary.

People come every year from far away to pay their respects, touch, kiss, make rubbings on, or just gaze at the impassive granite face. The Wall has become an altar of gratitude and brotherhood in a country that seems ambivalent about both. Twenty-five years later, a new generation is dealing with a polarizing war of their own, and seemingly forgetting the lessons of remembrance that places like the Wall have fought so hard to keep alive in everyone’s minds.

That Wall, that strange yet comforting shape rising to meet the heartsick pilgrim, is the true balm that was needed to mend a country even a little bit; to help ease those horrible wounds that still haunt many in their sleep; and the sanctuary in which to seek forgiveness for doing what was asked of them–even if it was against every fiber of their being.

The documentary is beautiful. I cannot do it justice, and I certainly cannot finish writing this with dry eyes.

I urge you to watch it if you can (again, the link for the Smithsonian Channel is here), and remember that the warrior just does as he or she is bid.

Murdoc Online

A preview of what looks to be an excellent program that runs this Veterans Day … if this is any indication, you’re going to want to watch it whatever Murdoc says…

A Soldiers Mind

If you have the opportunity, please take the time to watch, what I’m sure will be a very special documentary.

To get even closer to the show check out this podcast with the program’s producer Lynn Kessler, and view the promo here:

(RSS readers click through for video)

The milblogging community is one of the most vibrant niches of the blogosphere. For a cross section check out some of the great stuff at blogs like Blackfive, Army of Dude, YankeeMom, ArmyWifeToddlerMom and hundreds more at milblogging.com. You’ll notice that the milblogging community is currently united in their support of the ValorIT fundraising drive – read all about it here and lend some support to injured soldiers this Veterans Day.

As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007.

The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting our case study at the WOMMA Summit on November 14-15 in Las Vegas – but in the mean time you can learn from the great case studies hosted at the WOMMA site. In the meantime, we’re happy to be recognized like this:

“I was thrilled to see the caliber of work considered this year for the Wommie Awards, particularly when comparing them against last year’s submissions,” said Amanda Van Nuys, Vice President of Corporate Marketing at Organic, Inc. and Wommie Awards judge. “Collectively, the case studies clearly demonstrate how word of mouth marketing has grown up over the last few years as it transitions from its adolescence and into a more evolved and disciplined marketing practice.”

On To The Friday Links!

This week the Converseon team have had a mix of social networking and smart technology catch our eye. The content below has already sparked some deep thinking and conversation amongst our team, please share your thoughts in the comments below.

Photosynth Demonstration (RSS Readers, click through for video)

This technology is mind blowing. As they say: “Photosynth might utterly transform the way we manipulate and experience digital images”Consumer 3.0: New Trends in CGM

Pete Blackshaw gives a general overview of the current state of CGM marketing, including some links to good examples.

Facebook Facts that will blow your marketing mind

Mitch Joel shares some stats on Facebook from the Canadian Marketing Association conference:

1. The average Facebook user spends about twenty-one minutes plus per day at the online social network.
2. The average Facebook user visits four times per day.
3. Facebook is adding about three hundred and fifty thousand new users every day.
4. Just this morning Facebook surpassed fifty million worldwide community members.
5. Facebook’s size doubles every six months.

Can Facebook feed its ad brains?

Facebook is expected to tap artificial intelligence to deliver ads to its 49 million members. This is a good real world example of the challenges that companies face in serving the right ads to the right people in real time.

A Series of Podcasts with Lee Odden and Mike Moran

Some great discussion here about Mike Moran’s new book “Do It Wrong Quickly: How The Web Changes the Old Marketing Rules

Explaining OpenSocial to your Executives

A good analysis of what Google’s new OpenSocial can allow you to do to help share great content with your key audiences.