I had the pleasure of participating in the OMMA panel last Monday adeptly moderated by Max Kalehoff with David Dunn of Edelman and Keith O’Brien providing some solid insight. MediaPost provided full coverage of the session. The consensus was, i believe, that in this world of subversive content creation and virality, brands are not quite ready to defend their brand through new and emerging tools.
Of course, I’ve always felt the best defense is a good offense, as indeed if we don’t define ourselves, others will happily define us. With a standing room crowd, the topic is clearly on the minds of many. I predicted that by next year, if the session is done again, that there will be more “directors of social media” in attendance as brands continue to create these internal positions to transcend the traditional marketing siloes that inhibit effective brand defense. We’ll see if the prognostication is accurate over time.