Complimentary Forrester Report on Listening Platforms
Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]
Learn MoreCONNECT Conference – Athens, Georgia – October 19-20
Tweet If you live anywhere near Athens, Georgia and you’re into social media you should be attending the CONNECT social media and PR conference on October 19-20. Organized by UGA’s Grady College of Journalism and Mass Communication, the CONNECT conference will feature some great speakers alongside Converseon’s Constantin Basturea and yours truly. Constantin will feature [...]
Converseon Friday Link List #4
Tweet The Unbiased Opinion is Trusted Around The Globe eMarketer reports that more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study. MySpace Platform to Launch Next Week TechCrunch has the story that MySpace is planning to mimic Facebook by opening up [...]
SMX, West Coast Week and PRSA International
Tweet October 16-17 marks Danny Sullivan‘s SMX Social Media Conference in New York. Danny, as you probably know, used to chair SES and is one of the most respected minds in the business. He’s done amazing work in terms of raising the education of the industry and organizing conferences that deliver top level content. Having [...]
SM in Practice: Commercial Real Estate with Blumberg Capital Partners
Tweet This post highlights some work Converseon has undertaken for American Ventures. It can be difficult to involve C Level executives in social media, they’re time poor, they are still learning about the changes that are occurring and often they are uneasy about the uncontrolled nature of the blogosphere. At the same time the valuable [...]
Social Media in Practice: Quixtar’s Opportunity Zone
Tweet The following case study is a summary of the panel Rob Key shared with Quixtar’s Robin Luymes at the Corporate Reputation and Communication Conference organized by The Conference Board (New York, September 26, 2007). The client One of our clients is Quixtar, which has been recognized as the #1 online retailer in the Health [...]
Converseon Friday Link List #3
Tweet The third Friday Link List touches on search, passionate consumers, social networks and music online. ‘Passionista’ Consumers Help Brands Harness Digital Media For every one minute that a typical internet user spends online with content associated with a passionista’s passion, Passionistas spend six minutes with that content. Passionistas will visit a website related to [...]
Defending the Brand
Tweet I had the pleasure of participating in the OMMA panel last Monday adeptly moderated by Max Kalehoff with David Dunn of Edelman and Keith O’Brien providing some solid insight. MediaPost provided full coverage of the session. The consensus was, i believe, that in this world of subversive content creation and virality, brands are not [...]