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Every Friday we’ll be posting a list of links that the Converseon team have found to be the most insightful from the past week. Enjoy!

What Evolutionary Psychology Says About Social Networking

This column sparked a lot of deep thinking and discussion in the office. The author analyzes some evolutionary psychology research that looks at how early humans communicated and interacted with each other for clues about how we communicate today.

Dunbar begins with the premise that back when our Paleolithic ancestors were still more monkey than human, understanding one’s place in the group hierarchy was exceedingly important. Compared to other creatures, primates are unusually social animals. And thus knowledge about relationships — who’s mating with whom, who became allies, who just had a fight — was crucial for primates to maintain or advance their place in the pack. It was, Dunbar suggests, the birth of gossip.

Show Series To Originate on MySpace

An interesting article about how TV producers are launching a series to be shown on MySpace. Producers are looking to generate story lines and even find actors online. Working online also allows them to take advantage of union agreements that allow actors and writers to work on terms more favorable to producers than those governing network programs.

Fifty Most Influential Bloggers

A new list of the 50 ‘most influential’ bloggers. This could possibly be more valuable than many of the ranking formats out there because of its qualitative focus. The ‘who’ and ‘what’ behind the blog are more important than the numbers.

Deconstructing the Incredibly Weak Mobile Web Experience

This year 115 million smartphones will be shipped and that number is expected to rise to 410 million by 2012. This article looks towards the future of mobile web browsing.

Crowdsourcing Site

It’s likely we’ll see more of these sites popping up, it is important to keep track of them and monitor them for your brand. Brands should also consider setting up their own open forums for discussion about their products and services, of course, rather than let third parties control the platform.

Selling Postcards from the Hanging: Reflections on CJU

A look at the changes occurring in affiliate marketing, especially how smaller affiliates will find it harder to continue in the affiliate space.

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