Complimentary Forrester Report on Listening Platforms
Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]
Learn MoreTweet Converseon had the pleasure of receiving the OMMA Award on Tuesday night for the “Best Use of Virtual Worlds.” Hosted by our building brethren Mediapost, the event recognized the best and most breakthrough creative in online advertising and media. Our Second Chance Trees project beat out some formidable competition, specifically Coca-Cola’s Virtual Thirst Project [...]
Converseon Friday Link List #2
Tweet A selection of some of this weeks best from our diverse team. Please leave a comment after you’ve read an article and feel free to leave a link yourself. Conversational Marketing Recap of the Federated Media’s conference discussing Conversational Marketing. This post discusses the various aspects of conversational marketing and how it stands to [...]
Tweet Every Friday we’ll be posting a list of links that the Converseon team have found to be the most insightful from the past week. Enjoy! What Evolutionary Psychology Says About Social Networking This column sparked a lot of deep thinking and discussion in the office. The author analyzes some evolutionary psychology research that looks [...]
Social Media Hiring Mashups
Tweet We often say that we’re in a post marketing discipline definition world where the lines between direct marketing, advertising and PR have blurred. The new agency of the future is indeed a mashup that brings together the best of those disciplines, skills and people. Converseon has grown in part because of the alchemy that [...]
Second Chance Trees Chosen as OMMA Awards Finalist
Tweet Good news today as we learned that our Second Chance Trees project has been selected as one of three finalists in the ‘Virtual Worlds’ category of the 2007 OMMA Awards. OMMA describe their Awards thus: The OMMA Awards honor the brand marketers, agencies and content providers who continue to push the potential of online [...]