Archive for: August, 2007
Today at 1pm I’ll be speaking on the Bulldog Reporter’s PR University ‘Guerilla PR and Word of Mouth Marketing‘ Audio Conference, joining some of the industry’s leading thinkers.
My main focus will be on explaining the ins-and-outs of the Second Chance Trees project, our own recent success story with word-of-mouth marketing on a tight budget. As today’s media audience shifts smart communicators can have great success engaging respectfully with online communities. Today, we’ll try to show you how.
Bulldog Reporter’s PR University Audio Conference – ‘Guerrilla PR and Word-of-Mouth Marketing: Innovative Practices for Nontraditional, Brilliant PR on a Tight Budget’
Mark Hughes, Principal, Buzznation Studios; Author “Buzzmarketing
Paul Rand, President & CEO, Zócalo Group
John Bell, Managing Director/Executive Creative Director, 360° Digital Influence Team, Ogilvy Public Relations; Member, Word of Mouth Marketing Association
Andy Sernovitz, CEO, Gaspedal; Author, “Word of Mouth Marketing: How Smart Companies Get People Talking”
Thursday, 30 August, 2007
TO REGISTER: Click here or call 1-800-959-105
Cost: $289 per dial-in site
CEO Rob Key will appear on a ‘Buzz Monitoring‘ panel at the Search Engine Strategies Conference in San Jose on Thursday 23 August.
As The Economist said in March 2006: “The direct, unfiltered, brutally honest nature of much online discussion is gold dust to big companies that want to spot trends, or find out what customers really think of them.” Listening to the online conversation can give companies a powerful competitive advantage and this session will help share tips and techniques for monitoring buzz online.
Search Engine Strategies 2007 Conference and Expo – ‘Buzz Monitoring‘ panel
Rob Key, CEO, Converseon
Chris Sherman, Co-Chair, SES San Jose
Thursday, 23 August, 2007
San Jose Convention Center
San Jose, California
Converseon will be exhibiting at the eTail 2007 multi-channel retail event in Washington DC from August 6-9.
The eTail event brings together over 1,000 executives to discuss best practices for online retailers. The Converseon team will be at booth number three throughout the event, if you will be attending please visit the booth at any time for us to take you through a brief ‘Social Media for Retailers’ presentation or to talk about how engaging with social media can expand your brand.
If you’d like to learn more about the ‘How To’ of social media, be sure to swing by the booth at the times below for some interactive social media 101 presentations.
Tuesday 6 August 2007
11.15 a.m. to 11.45 a.m. – Guided Tour of Second Life
4.20 p.m. to 4.45 p.m. – ‘How To Podcast’ Demonstration
Wednesday 7 August 2007
10.45 a.m. to 11.15 a.m. – Guided Tour of Second Life
3.45 p.m. to 4.25 p.m. – ‘How To Podcast’ Demonstration